: concept statement :

Raleigh works toward branding their company by adding a local touch when developing their products.  In producing a design that is specially intended for Interbike, the notion of this exhibit will ultimately emulate the company’s objective.  The goal is to ensure that any separated area will be linked by parallel forms suggesting a cohesive, cultured design.  The idea of regional differences will be established by dividing the floor space with custom-made displays.  Incorporating a circular overhead structure to mirror the footprint of those components will visually connect the two levels.  And integrating local elements within the parameters of Raleigh’s corporate image will produce a distinct aesthetic.  As a result, the design should embody Raleigh’s commitment to communities across the globe while exposing the company to new business and opportunity.