“We design them, we play with them, we ride them, we race them, we commute on them. Our bicycles are a product of the passion that started over 120 years ago. They mean more than just saving money, or being an accessory to the latest trend, or a status symbol to grab attention. We look at bicycles as an extension of ourselves, our history but most of all we consider the people who will be riding them.”
The mission and values of Raleigh are clear:
- The company strives to make sure the bicycles produced are high quality and innovative.
- The value for money is important; getting the most from whatever your budget.
- Working hard to make sure there is adequate servicing and maintenance facilities available to consumers.
- Keeping the brand alive while sponsoring many riders over the years.
- In combination with strong relationships, the sharing of knowledge between the company and their designers produce some of the best bicycles Raleigh has produced.
- Expanding internationally and designing for the each region adds the valuable local touch to the brand.
