1.31.11

Blog entry number one!  Within the last day, I have worked on setting up the format for this site.  Being that this is my first attempt at blogging, the layout and its components could change according to the amount of information uploaded.
However, the bulk of my progress this past week has been made in finalizing my logo.  The logo was a difficult process for me, seeing as though the task was to re-brand the company graphically.  The challenges were using the colors from Raleigh USA's existing logo; effectively incorporating the shapes that will be used in the design; considering techniques to market them in a positive way; and in the meantime, fighting an unwelcome computer virus.  With the logo pretty much in place, I have begun efforts in re-formatting my book.  Colors and fonts will change, but margins from the book created during the fall will allow for the same basic page layout.
I also started researching different modular/prefabricated stands that could be utilized in my design.  After seeing what was available on the market, I realized my original intentions for the number of custom pieces has to change.  The plan to design 2-3 pieces has grown to 5 or 6.  Nonetheless, it will create for a better design since I'll have the freedom to choose practically any shape, color, and material.  I also looked at Raleigh USA's website in order to select the quantity and type of merchandise that will be used for the booth's product display.

The newest developments of Raleigh USA

Logo & Color Scheme